Lady Gaga’s Charity Spent Ten Times More on Social Media Than Charity Its First Year
Lady Gaga’s album-themed charity only gave out $5,000 in grants in 2012, after spending $1.85 million on lawyer, PR and social media fees. As the New York Post gleefully reported Wednesday, the Born This Way Foundation’s tax filings show several five- and six-figure fees for things like legal costs ($406,552), publicity ($58,678), social media ($50,000) and “philanthropic consulting” ($150,000). The tax forms don’t, however, say where the funds came from — and in 2011 Gaga announced that she would front the bulk of the money for the foundation when it launched the next year.
Not to blindly defend the Born This Way Foundation—I am not expert on the structure of the organization—but sometimes a NGO or non-profit measures success with something other than “Amount of money donated to charity”.
In the case of the Born This Way Foundation, their aims are to “create a ’braver, kinder world’ for youths; create safe-spaces, promote the learning of life skills, and provide opportunities to improve their local communities.”
Not all those are require monetary donation, and are more focused on education.
Just our two cents.